According to a 2023 survey by Bankrate, 39% of Americans have a side hustle, and that number is growing. In Canada, a 2022 survey from Hardbacon found that 62% of Canadians either have or are considering a side gig. Why? Because traditional jobs no longer offer the financial security they once did, and people are realizing that relying on a single source of income is a risky strategy.
With economic shifts influenced by policies from leaders like Donald Trump, who emphasized deregulation and tax breaks for businesses, some entrepreneurs found opportunities, while others faced uncertainties. The Canadian job market has also been volatile, with layoffs in tech, media, and finance sectors, pushing many professionals toward self-employment. The U.S. job market, though resilient, has seen rising gig work participation as people seek greater control over their income.
“The journey of a thousand miles begins with one step.”
— Lao Tzu
Many successful entrepreneurs started with a side hustle. Airbnb began when two roommates rented out their apartment to make extra cash. Sara Blakely, the billionaire founder of Spanx, sold fax machines by day while building her business at night. Your side hustle could be the first step toward your own success story.
What’s Stopping You? The Common Challenges Side Hustlers Face
Starting a side hustle is exciting, but it comes with challenges:
- Lack of time: Juggling a job, personal life, and a business can feel overwhelming.
- Marketing struggles: Knowing how to attract customers without spending a fortune is tricky.
- Tech overwhelm: Setting up a website, managing social media, and optimizing for search engines can feel like learning a new language.
- Inconsistency in earnings: Unlike a paycheck, business income fluctuates, making it hard to predict finances.
This is where Digital Roadmapping comes in. My business exists to help entrepreneurs and side hustlers like you navigate these challenges and turn your idea into a profitable, sustainable income stream.
How Digital Roadmapping Helps You Build a Thriving Side Hustle
At Digital Roadmapping, I offer expert guidance on how to set up, market, and grow your side business efficiently—without burning out. Here’s how:
1. Clarity & Strategy: No More Guesswork
I help you define your niche, understand your audience, and build a roadmap that sets you apart from competitors. We’ll figure out what makes your side hustle unique and how to position it for success.
2. Website & Digital Presence Audit: Your Online Storefront Matters
In today’s digital age, having an online presence is non-negotiable. I analyze your website, social media, and digital assets to ensure they are optimized for engagement, sales, and visibility.
3. Paid Advertising Without Wasting Money
Spending money on ads without the right strategy is like throwing cash into the wind. I help you create targeted ad campaigns that maximize results, ensuring every dollar spent leads to potential revenue.
4. Scaling Up: From Side Hustle to Full-Time Business
Whether you want to keep it as a side gig or turn it into a full-time venture, I provide step-by-step guidance on how to scale efficiently and profitably.
Success Stories: Real People, Real Results
Take Lisa, a Toronto-based baker who turned her weekend cupcake hobby into a thriving online business. With my guidance, she optimized her Instagram strategy, leveraged paid ads, and increased her sales by 150% in just six months.
“I never thought my little passion project could turn into something that helps pay my bills. With Digital Roadmapping, I got clarity on my brand, improved my marketing, and now have steady customers every week!”
– Lisa, Small Bakery Owner
Or David, a corporate professional who wanted to monetize his passion for photography. With my strategic digital marketing insights, he built a profitable brand that now brings in an extra $2,500/month—allowing him to travel more and worry less about finances.
“Having a side hustle gave me the financial cushion I needed to eventually leave my job. The guidance I received made all the difference in turning my photography into a real business.”
– David, Freelance Photographer
Ready to Take Control of Your Financial Future?
A side hustle isn’t just about making extra money—it’s about freedom, flexibility, and security in uncertain times. Whether you’re just starting or looking to grow, Digital Roadmapping is here to help you build a business that works for you.
📞 Book a free 30-minute consultation today and take the first step towards turning your side hustle into a thriving business!